At home hair bleaching has never been more popular. However, going platinum at home takes the right products and the right process. Do it incorrectly, and you can end up with discolored and brassy strands.
Below, we'll break down our best hair bleach for home use and how to pull off the look.
Before we get into the products, remember that going platinum is a process. Your results will depend on your starting color, the condition of your hair, and how many levels of lift you need.
Going in prepared makes all the difference. Here are five things to keep in mind before you try at home hair bleaching:
- Know your starting level: Hair color is measured on a scale from 1 (black) to 10 (lightest blonde). The further you are from platinum, the more lift you will need and the more sessions it may take.
- Condition first: Bleach works best on hair that's in decent shape. If your hair is heavily damaged, color-treated, or chemically processed, give it some recovery time before you bleach.
- Don't skip the strand test: Always test the product before you commit to a full application. It only takes 10 minutes.
- Make sure you tone: Most hair will go through yellow or orange stages before it reaches platinum. That's where an anti-brass mask or toner comes in.
- Timing matters: Don't rush the process. Follow the instructions and resist the urge to leave the bleach on longer than directed.
Get these things right, and you're already halfway to the platinum look you're after.
If your hair is straight, wavy, or you're not sure which bleach is right for you, göt2b® Bleach It Ultra Platinum is your best friend. Our at home hair bleaching kit is designed to give you a cool platinum look with a formula that lightens up to 8 levels.
The kit even includes an anti-brass purple mask to neutralize yellow and brassy tones and get you closer to that icy cool platinum finish.
How to use it*:
- Put on protective clothing and keep a watch nearby to monitor the application time.
- Cut open the Blonde-Booster Ultra Plus sachet and squeeze the lightening cream tube contents into the applicator bottle, then mix.
- Apply section by section to dry, unwashed hair, and check the lift level after 25 minutes.
- Once you've reached your desired level of lift (after no more than 45 minutes of processing time), apply warm water and rinse until the water runs clear.
- Apply the anti-brass purple mask and leave for up to 3 minutes, then rinse.
*Be sure to follow the full instructions included with the product.
If you have curly, kinky, coily, or textured hair and you want to bleach it at home, then göt2b® Hi-Lift Bleach It was specifically designed with you in mind.
Our Hi-Lift Bleach It lifts up to 9 levels and is suitable for dark hair shades. It's formulated with an oil-enriched formula.
The kit includes a 2-in-1 purple conditioner repair mask that delivers an anti-yellow effect and shine while helping to protect hair against breakage. It also refreshes shine and leaves hair looking renewed after the lightening process.
How to use it*:
- Put on protective clothing and keep a watch nearby to monitor the application time.
- Mix the Blonde-Booster Ultra Plus sachet and Lightening Cream in the applicator bottle.
- Apply section by section to dry, unwashed hair, working carefully through your curl pattern, and check the lift level after 25 minutes.
- Once you've reached your desired level of lift (after no more than 45 minutes of processing time), apply warm water and work into a lather. Rinse until the water runs clear.
- Apply the 2-in-1 purple conditioner repair mask and leave for up to 3 minutes, then rinse.
*Be sure to follow the full instructions included with the product.
If you’re bleaching your hair but you don’t want to stay blonde, the göt2b® Metallics™ line can help you take your style to the next level. These permanent hair colors have a multi-dimensional metallic look that help you make a statement with a range of different shades on offer.
Our Metallics™ line features a Metallic-Shine Booster. The Metallics™ also have an anti-fading effect for long-lasting color, so your color stays vibrant for longer. It works for all hair textures, whether your hair is straight, wavy, or coily.
got2b® Metallics™ is also a great option for refreshing faded platinum color between bleach sessions without having to lift again.
How to use it*:
- Cover your clothes with an old towel, put on the gloves, and keep a watch nearby to monitor the developing time.
- Pierce the Color Cream tube and squeeze into the Developer Lotion bottle. Replace the tip and shake until smooth, then break off the tip and start immediately.
- Apply evenly to your hair and massage in to ensure even coverage, then leave to develop for 30 minutes.
- Apply warm water and massage around the hairline to remove any staining, then rinse until the water runs clear.
- Apply the Color After Treatment to towel-dried hair, leave for 2 minutes, then rinse.
*Be sure to follow the full instructions included with the product.
The process of going platinum at home matters as much as the products you use. Here are our top tips for bleaching your hair at home:
- Don’t rush the lift: Trying to lift too aggressively in one session can compromise your hair's condition. Two well-spaced sessions with recovery time will give you better results.
- Apply to dry, unwashed hair: Remember that your hair should be free of product including any gels, leave-in conditioners, hairsprays or dry shampoos before you start the bleaching process. However, don't wash your hair right before you bleach it. Try to wait 24–48 hours after your last wash before you bleach.
- Work in sections: Messy, uneven application leads to patchy results. Divide your hair into sections and work through each one for the best results. This is especially important for longer or thicker hair.
- Watch the clock: Set a timer and check your hair regularly. Your hair may lift faster depending on its starting condition, so don't rely on the maximum processing time.
- Tone: Brassiness after bleaching is completely normal. The anti-brass purple mask included in our Bleach It Ultra Platinum and the 2-in-1 purple conditioner repair mask in our Hi-Lift Bleach It are your first line of defense. Use them whenever you bleach and use a purple-toning product in your regular routine to maintain a cool platinum tone.
- Prioritize aftercare: Bleached hair needs more moisture than unprocessed hair. Deep condition regularly, reduce heat styling where you can, and treat your hair with extra care in the weeks after bleaching.
Going platinum at home is one of the boldest hair moves you can make. With the right products and a little know-how, it's totally achievable.
Our Bleach It Ultra Platinum gives you up to 8 levels of lift. If you have textured hair, our Hi-Lift Bleach It offers up to 9 levels of lift with a formula designed to maintain your natural texture.
If you want to take your platinum further, got2b® Metallics™ is there to add a head-turning, multi-dimensional metallic finish to your look.
Explore the full göt2b® color line today and discover your next style.