Get a cool platinum look with göt2b^® Bleach It! göt2b^® Bleach It allows you to lighten your hair up to 8 or 9 levels depending on things like your starting hair color, hair texture and/or hair condition. This product uses a gel formula which allows for an easy and even application onto your hair. This product includes our Kick Brass Purple Mask, an anti-brass purple mask which will give you a cool striking platinum result for head-turning looks!